13Reputation Management
Introduction
Government agencies are tasked with overseeing the day-to-day operations of our country. As such, these public organizations must maintain relationships with multiple stakeholder groups, none more important than the American public. Unfortunately, the public’s trust in government has steadily declined over the past 15 years, with numbers hitting historic lows in 2019 (Pew Research Center, 2019). Public trust is directly tied to an organization’s reputation, as reputation rises and falls based on its actions and how these actions are received. Extant research posits that an organization’s reputation can be presumed to be its most valuable asset (Walker, 2010), therefore it ...
