Chapter 3

Corporate Strategy

Table of Contents

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sun Tzu

“You may not be interested in strategy, but strategy is interested in you.”

Leon Trotsky

Introduction

While there are a myriad of definitions of strategy, a useful one for the technical executive is the reflection on and the execution of an approach to achieving business objectives. Indeed, objectives represent the overarching goals of the company; strategy is the approach by which such objectives and goals can be achieved. From a corporate ...

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