© Michael Nir 2018
Michael NirThe Pragmatist's Guide to Corporate Lean Strategyhttps://doi.org/10.1007/978-1-4842-3537-9_13

13. What Big Data Doesn’t Tell Us

Michael Nir1 
Brookline, Massachusetts, USA

According to big data, as Seth Stephens-Davidowitz tells us in Everybody Lies,1 only 9% of readers read the summary of a book, so why bother? I was sharing this nugget of information with my spouse as I was reluctantly contemplating how to end this book. She was incredulous; surely this piece of information is false, she claimed. During her writing of a PhD thesis in urban planning, she and her fellow doctorate students always flipped to the summary of a book or research to analyze the merits of the information.

Upon further pondering, I think I ...

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