Chapter 4

Hook your audience

What’s in it for me?

The first step to being a great presenter is to stand in the shoes of your audience and figure out what they need.

Before a presentation, any audience anywhere in the world is always thinking two things:

  1. How long do I have to sit here for?
  2. And … what’s in it for me?

What your audience really want to know is: Why should I listen to this presentation?


At the end of the day people have their own self-interests at heart. They want to know what is in it for them!

You need to answer this question. You need to tell your audience why they should listen to you. You need to tell your audience the value ...

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