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The Presentation Book by Emma Ledden

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Chapter 5

What goes where?

Presentation structures

The presentation structures I typically see fall into three categories:

The mystery tour

The idea with a mystery tour is that the guide knows exactly where they are going but the audience hasn’t got a clue. This may be fun if you are on a team bonding day but in a presentation audiences do not favour this approach. They are not willing to wait till the end for the best bit, to get what they need or understand why they should listen.

The maze

In this case the audience has no idea where the presentation is going and the presenter seems very confused as well. The presenter thought they had a clear path worked out in their head (remember that one) before they stood up, alas now the clear path is ...

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