90 per cent of the success of your presentation is determined before you stand up in front of your audience.


To be a successful, impactful presenter there are three steps you must take before you stand up and present to your audience.

  1. You must profile your audience.
  2. You must structure and shape your messages.
  3. You must design visual aids.

I have worked with thousands upon thousands of businesspeople from interns to CEOs, from accountants to zoologists. I have not met one single person who takes this approach.

This is the typical ...

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