Chapter 6

The Audience Focused Presenting way

“Designing a presentation without an audience in mind is like writing a love letter and addressing it: To Whom It May Concern.”

Ken Haemer

Over the next few pages I want to take you through the Audience Focused Presenting three-step method and introduce you to the One-Page AFP Preparation Cheat Sheet.

This three-step approach and preparation cheat sheet is a time-efficient and structured way to prepare for your presentations in three easy steps. This approach is tried and tested and if followed it guarantees results.

One step at a time

The Audience Focused Presenting approach is three separate steps you take in sequence when preparing your presentation. The steps are:

  • Profile the audience. ...

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