One of the main focuses of this book is to find ways to engage your audience. So far, we have covered the importance of stories and putting information into context so that it is easily understood.

Another way is to bring humor into your talk. You don’t need to try and get a big laugh; you just want to allow the audience a way to connect with your material.

Have you ever considered opening with a joke? Only some people can pull this off, so it is probably only a good idea if you are good at telling jokes and it relates to your content. If you are telling one for the sake of it, then don’t. Why would you risk it when you only have a few moments to make an impact—a good one? Comedians spend hours and days crafting a joke to make ...

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