Key Points
Research company websites and social media profiles to find out areas of interest for your target audience.
Ask an audience member directly what they want to get out of the presentation
Think about their motivation for being there.
Ask yourself: Is what you are intending to share going to be worth their time?
Links
Key Points
Start with the end in mind and reverse-engineer your content.
Set aside time in your calendar to work on your presentation; otherwise, it doesn’t happen.
Use mind mapping to brainstorm your raw data without editing, then leave it for a few days.
Research industry websites and blogs to find useful material to build into your content.
Use multisensory ...
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