Quick Reference Checklist

Chapter 1

Key Points

  • Research company websites and social media profiles to find out areas of interest for your target audience.

  • Ask an audience member directly what they want to get out of the presentation

  • Think about their motivation for being there.

  • Ask yourself: Is what you are intending to share going to be worth their time?



Chapter 2

Key Points

  • Start with the end in mind and reverse-engineer your content.

  • Set aside time in your calendar to work on your presentation; otherwise, it doesn’t happen.

  • Use mind mapping to brainstorm your raw data without editing, then leave it for a few days.

  • Research industry websites and blogs to find useful material to build into your content.

  • Use multisensory ...

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