image

image

A

Act phase, of Audience Pathway

advertising, storytelling and

analogies, use of

animated timelines

Apple

iPad
Jobs
Keynote

audience

attention of
case studies
combining visual and verbal elements for
complexity of
connecting with
developing presentation for
engagement of (See also presentation tools)
informative presentations and
needs of
Pathway to (See also Audience Pathway)
persuasive presentations and
respect for

Audience Pathway

Act phase
Call to Action and
Engage phase
Establish phase
Evaluate phase
navigating
phases, overview

B

bar charts

bid presentations

case study
as persuasive

Blended Presenting

defined
example
for salespeople
wheel for
See also delivery

brainstorming process

business storytelling

importance of communication for
structure of story
themes

C

Call to Action

case studies

bid presentation
conference presentation
internal presentation
sales presentation

charts

Churchill, Winston

Cloud-based services, Prezi and

coaching companies

Cognitive Load Theory

color, for charts

Columbia (NASA)

communication

business storytelling and
defining/decluttering of content for
formality of presentation and
importance of
of message (See also message)
sales presentations as conversations

compatibility

competitive advantage

conference presentation (case study)

connecting, with ...

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