The Presentation Lab: Learn the Formula Behind Powerful Presentations

A

Act phase, of Audience Pathway

advertising, storytelling and

analogies, use of

animated timelines

Apple

iPad

Jobs

Keynote

audience

attention of

case studies

combining visual and verbal elements for

complexity of

connecting with

developing presentation for

engagement of (See also presentation tools)

informative presentations and

needs of

Pathway to (See also Audience Pathway)

persuasive presentations and

respect for

Audience Pathway

Act phase

Call to Action and

Engage phase

Establish phase

Evaluate phase

navigating

phases, overview

B

bar charts

bid presentations

case study

as persuasive

Blended Presenting

defined

example

for salespeople

wheel for

See also delivery

brainstorming process

business storytelling

importance of communication for

structure of story

themes

C

Call to Action

case studies

bid presentation

conference presentation

internal presentation

sales presentation

charts

Churchill, Winston

Cloud-based services, Prezi and

coaching companies

Cognitive Load Theory

color, for charts

Columbia (NASA)

communication

business storytelling and

defining/decluttering of content for

formality of presentation and

importance of

of message (See also message)

sales presentations as conversations

compatibility

competitive advantage

conference presentation (case study)

connecting, with ...