SCENE 3Develop a Messianic Sense of Purpose

We’re here to put a dent in the universe.

STEVE JOBS

New York’s luxury, Upper West Side apartment building, the San Remo, is located on Seventy-Fifth Street with commanding views of Central Park. Its most famous residents read like a who’s who of contemporary culture: Tiger Woods, Demi Moore, Dustin Hoffman, Bono, and, at one time, a young man on a mission—Steve Jobs.

In 1983, Jobs was aggressively courting then PepsiCo president John Sculley. Apple desperately wanted to bring in someone with Sculley’s marketing and managing experience, but despite Steve’s charm, Sculley failed to budge. The position would require that Sculley relocate his family to the West Coast, and it paid less than he wanted. ...

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