The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
by Carmine Gallo
SCENE 9Dress Up Your Numbers
We have sold four million iPhones to date. If you divide four million by two hundred days, that’s twenty thousand iPhones every day on average.
—STEVE JOBS
On October 23, 2001, Apple launched a digital music player that would revolutionize the entire music industry—the iPod. At $399, however, it was an expensive gadget. The iPod stored songs on a five-gigabyte drive, but the number itself—5 GB—meant very little to the average music lover. In his keynote presentation, Jobs made that number more meaningful by saying that 5 GB provided enough storage for one thousand songs. While that sounds more impressive, it still did not provide a compelling value, since competitors were offering devices containing more storage at ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access