SCENE 9Dress Up Your Numbers

We have sold four million iPhones to date. If you divide four million by two hundred days, that’s twenty thousand iPhones every day on average.


On October 23, 2001, Apple launched a digital music player that would revolutionize the entire music industry—the iPod. At $399, however, it was an expensive gadget. The iPod stored songs on a five-gigabyte drive, but the number itself—5 GB—meant very little to the average music lover. In his keynote presentation, Jobs made that number more meaningful by saying that 5 GB provided enough storage for one thousand songs. While that sounds more impressive, it still did not provide a compelling value, since competitors were offering devices containing more storage at ...

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