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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
book

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

by Carmine Gallo
October 2009
Beginner
256 pages
5h 54m
English
McGraw-Hill
Content preview from The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

SCENE 9Dress Up Your Numbers

We have sold four million iPhones to date. If you divide four million by two hundred days, that’s twenty thousand iPhones every day on average.

STEVE JOBS

On October 23, 2001, Apple launched a digital music player that would revolutionize the entire music industry—the iPod. At $399, however, it was an expensive gadget. The iPod stored songs on a five-gigabyte drive, but the number itself—5 GB—meant very little to the average music lover. In his keynote presentation, Jobs made that number more meaningful by saying that 5 GB provided enough storage for one thousand songs. While that sounds more impressive, it still did not provide a compelling value, since competitors were offering devices containing more storage at ...

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Publisher Resources

ISBN: 9780071636759