SCENE 13Reveal a “Holy Shit” Moment

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.


Every office worker has seen a manila envelope. But where most people see a manila envelope as a means of distributing documents, Steve Jobs sees a memorable moment that will leave his audience in awe.

“This is the MacBook Air,” he said in January 2008, “so thin it even fits inside one of those envelopes you see floating around the office.” With that, Jobs walked to the side of the stage, picked up one such envelope, and pulled out a notebook computer. The audience went wild as the sound of hundreds of cameras clicking and flashing filled the auditorium. Like a proud parent showing ...

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