SCENE 17Toss the Script

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.


Steve Jobs is the consummate presenter for twenty-first-century audiences who want to engage in conversations, not lectures. Jobs has a casual speaking style, an informality that, as discussed in the preceding chapter, comes from hours of practice. Practice allows him to work largely without a script. During demonstrations, Jobs conceals notes discreetly from the audience but never reads them word for word. The notes serve only as cue cards for the next step in the demonstration. Jobs performs largely without notes for the majority of his presentation.

As suggested in Scene 8, most presenters create “slideuments”: ...

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