PROLOGUEHow to Be Insanely Great in Front of Any Audience

A person can have the greatest idea in the world—completely different and novel—but if that person can’t convince enough other people, it doesn’t matter.

—GREGORY BERNS

The concepts in this book will help you win over an audience in ways that you’ve never imagined. I’ve seen it happen. I’ve watched business professionals around the world adopt these techniques to win multi-million dollar accounts. I’ve met Apple Store employees who use the book to learn to pitch new products on the showroom floor. Thousands of readers in North America, Asia, Europe, and South America have reinvented their presentations with these techniques. If you read this book and study its examples, your presentations ...

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