CHAPTER 13
Value and Metrics for Data Assets
It is the mark of an educated mind to rest satisfied with the degree of precision which the nature of the subject admits and not to seek exactness where only an approximation is possible
—Aristotle
Or, put another way, don’t go over thinking things—or over measuring things.
—Steve Weiss, Editor
No precision is possible to quantify or qualify the value of data, well or poorly designed system efficiencies, or brand value if we fail to begin. Yet, the reality is that enterprises run on well-trod resources such as money, real estate, and property. They also run on brand loyalty, percentage of churn, ...
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