PREFACE

This book is dedicated to procrastinators everywhere: those who suffer from infrequent procrastination as well as chronic procrastinators. For the last 20-plus years, I have witnessed many quality, capable people with lots of talent sabotage themselves by procrastinating. For more than 10 years of my entrepreneurial career, I developed sales teams and sales organizations. I was amazed at how many people put off and/or avoided learning the habits and skills associated with selling. I began to take note of how many of them procrastinated about mastering the sales process, and even quit to avoid the perceived pain associated with selling. This began my journey into understanding the reasons and the science behind why so much of the population ...

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