CHAPTER 2
The Procrastination Equation
The result of eight hundred studies plus one
My own behaviour baffles me. For I find myself doing what I really hate, and not doing what I really want to do! ST PAUL
Rejection is wearing thin on Eddie in his first sales job. He attentively attended each sales seminar, has read all the recommended books, and dutifully repeats the positive affirmations ‘I can do it! I am a winner!’ each morning in the mirror. Still, after another day without a sale he is looking at his phone with dread. As he picks it up and cold-calls another prospect, the only response he anticipates is yet another ‘I am in a meeting’ ...
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