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The Producer's Business Handbook, 2nd Edition by Rob Holt, John J. Lee Jr.

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Chapter 14

Reports, Data, and Producer’s Principles

This chapter presents and analyzes industry data particularly useful to independent producers, presents information sources enabling producers to keep current on this data, and brings together in a list, the cornerstone principles presented in this book that form the independent producer’s most predictable foundation for success.

Entertainment Industry Statistics and Reports

Accessing, updating, and using regularly published entertainment data, the reports derived from this data and associated data matrices can powerfully enable producers to perceive and forecast their pictures’ target audiences, global earnings, ancillary products, optimal marketing strategies and potential brand partners, ...

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