This chapter provides insight into how the Internet is hyper-enabling the marketing, distribution, and consumption of media and entertainment. It presents what producers are doing and can do to reap the advantages of and even accelerate the beneficial conversion of these and other technologies. This chapter also reviews self-distribution strategies and resources available for producers wanting to become their projects’ marketer and distributor.


Content digitization provides audiences with instant availability to stream or download to any of their Internet connected devices. Streaming and downloading (1) removes at least some ...

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