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The Producer's Business Handbook, 3rd Edition by Anne Marie Gillen, John J. Lee Jr.

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This chapter presents the ancillary release windows, rights, and products for theatrically released motion pictures and pictures released directly into these ancillary windows; reviews their audiences, income, and license relationships; and details how producers may strategically plan, engage, and manage them.

THE EFFECT OF THEATRICALLY RELEASED MOTION PICTURES ON OTHER WINDOWS, RIGHTS, AND PRODUCTS

For a motion picture to warrant beginning its distribution in theaters, it must appear to meet its theatrical target audiences’ expectations. Audiences expect these pictures to be substantive entertainment. Theatrical feature films should create an ...

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