This chapter presents the producer’s role in the process of multiple picture production. It covers the producer’s involvement in establishing the production company brand presence with the global entertainment trade and consumers; maneuvering the balancing act between business, artistic, and personal objectives; managing library pictures; and advancing team vitality and allegiance.


As demonstrated in the previous chapter, shepherding a single picture through the complete cycle—from discovery, internal greenlighting, and development through production and distribution—is a wonderfully complex process. When producers ...

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