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The Producer's Business Handbook, 3rd Edition by Anne Marie Gillen, John J. Lee Jr.

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This chapter presents and analyzes industry data particularly useful to independent producers, presents information sources that enable producers to keep this data current, and brings together the cornerstone principles presented in this book that form the independent producer’s most predictable foundation for success.

ENTERTAINMENT INDUSTRY STATISTICS AND REPORTS

Using regularly published entertainment data and the reports derived from this data can enable producers to more accurately perceive and forecast their pictures’ target audiences, global earnings, ancillary products, optimal marketing strategies, and potential brand partners, among ...

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