Chapter 1The Industry

How the Entertainment Industry Functions

This opening chapter beneficially presents a Google satellite view of the entertainment industry’s 10 major participant categories, drilling down into each of their specifics from a producer’s perspective. It also presents the most successful independent production companies as development and production businesses with well-exercised global distribution relationships, some with their own distribution capacities. It further considers dynamic new shifts in branding and distribution and the bold frontier being exercised by entry-level and seasoned producers using these technology-enabled industry upgrades. Finally, and appropriately, it examines story as the unyielding critical core ...

Get The Producer's Business Handbook, 4th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.