Chapter 1The Industry
How the Entertainment Industry Functions
This opening chapter beneficially presents a Google satellite view of the entertainment industry’s 10 major participant categories, drilling down into each of their specifics from a producer’s perspective. It also presents the most successful independent production companies as development and production businesses with well-exercised global distribution relationships, some with their own distribution capacities. It further considers dynamic new shifts in branding and distribution and the bold frontier being exercised by entry-level and seasoned producers using these technology-enabled industry upgrades. Finally, and appropriately, it examines story as the unyielding critical core ...
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