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The Producer's Business Handbook, 4th Edition by Anne Marie Gillen, John J. Lee Jr.

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Chapter 15The Producer’s Business

Introduction

This chapter presents the producer as chief in the process of multiple project development and production. It covers the producer’s leadership role in establishing the production company’s brand presence with global entertainment trade and audiences; maneuvering the balancing act between business, artistic, and personal objectives; managing library projects; and advancing team vitality and allegiance.

For each of these important operations to have their proper impact, we need context. We need contact with the touchstone as to why this matters and to be liberally operating with the optimal secret-sauce of success in our sometimes crushingly-demanding industry.

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