Chapter 3International Territories

Introduction

For most entertainment projects, the earnings power outside their home territory exceeds, and often far exceeds the earnings from their origin territory. Consequently, balanced producers closely plan and coordinate each project with their international sales agent (ISA), distributors, production, and/or finance partners in the potentially highest earnings territories—as close as they do for each project’s home territory.

This chapter examines how this is done, the dominant international territories, the top-tier ISAs, how to secure relationships with them, or directly with lead territory distributors, all to assure projects perform at their peak distribution and earnings.

Universality of Audiences ...

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