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The Producer's Business Handbook, 4th Edition by Anne Marie Gillen, John J. Lee Jr.

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Chapter 5Ancillary Arenas, Rights, & Products

Introduction

This chapter presents the ancillary arenas as they presently operate, points to where they are inextricably advancing, and the opportunities these changes present to producers and their teams. Perhaps of greatest value to some will be the revelation that for the most successful motion picture producers, their largest audiences and producer profits have and will continue to come from these ancillary areas—and how these producers strategically plan for these during development to assure they receive their full benefits.

Global Ancillary Arena Changes

As history proves, markets eventually adjust until they deliver consumers what they want. Accordingly, traditional release windows will ...

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