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The Producer's Business Handbook, 4th Edition by Anne Marie Gillen, John J. Lee Jr.

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Introduction

Welcome to the Fourth Edition of The Producer’s Business Handbook: The Roadmap for the Balanced Film Producer.

In addition to introducing this fourth edition, this section concludes by giving seven key principles and practices in use by many of the most successful independent media producers.

Unless the topic is theatrical, series, shorts, games, etc., whenever reference is made to motion pictures, television series, games, et al, this fourth edition applies and refers to projects that are from five seconds to multi-hour length, one feature or series; whether made to premiere on mobile, tablet, television, theater screens, or game platform. Besides, screen-universal is the new standard.

While technology continues to stunningly revolutionize ...

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