This chapter is written for managers of Product Management and those who are responsible for evolving the Product Management organization.

The job of those who lead the function of Product Management is to ensure that the firm can achieve competitive advantage with a solid base of competent product managers and product team leaders.

Just like the journey of a product across its life cycle, and the journey of a product manager across his or her career, each organization follows a journey as well. Sometimes the map is difficult to read, and sometimes the road isn't well paved, but if you and your executive colleagues are equipped with the right set of tools, you will be better able to contribute to the ...

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