ADVANCE PRAISE FOR THE PRODUCT MANAGER'S DESK REFERENCE
The Product Manager's Desk Reference is an encyclopedic reference tool for product managers everywhere. The material is presented in an accessible, logical format with numerous useful templates and outlines. This book should be a prominent addition to every practicing manager's library.
—LINDA GORCHELS, DIRECTOR, EXECUTIVE MARKETING,UW–MADISON EXECUTIVE EDUCATION
This book very accurately addresses the challenges I have faced during my time in product management. I only wish such a complete resource as The Product Manager's Desk Reference had been available to guide me throughout my career. I believe that from now on, this book will stand as an important reference point for all product management ...
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