Notes
CHAPTER 1
1. G. M. Naidu, A. Kleimenhagen, and G. D. Pillari, “Is Product-Line Management Appropriate for Your Health Care Facility?” Journal of Health Care Marketing (Fall 1993), p. 8.
CHAPTER 2
1. Robert W. Koehler, “Triple-Threat Strategy,” Management Accounting (October 1991), p. 32.
2. Some executives are working with writers, directors, producers, and actors to gain better skills at storytelling. Screenwriting coach Robert McKee discusses this phenomenon in “Storytelling that Moves People,” Harvard Business Review (June 2003), pp. 51–55.
3. Camille H. James and William C. Minnis, “Organizational Storytelling: It Makes Sense,” Business Horizons (July–August 2004), p. 29.
4. Social scientists refer to this as the principle of authority, ...
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