MAKING A MOLEHILL OUT OF A MOUNTAIN: THE CONCEPT PHASE
New product concepts come from a variety of sources, including intensive market analysis, observation, and even structured ideation activities.
There are always going to be more ideas than there are resources to commercialize them. Not all ideas will make good business sense. A structured process helps to narrow down the field, quickly and efficiently.
The Concept phase is really a fast-paced business decision–making process.
Without a solid strategic ...
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