ILLUSTRATIONS

 

Figure No.

Figure Description

1.1        

Typical Hierarchy of Products and Services

1.2        

Product Line Hierarchy

1.3        

BMW Automobile Product Lines

1.4        

General Product Portfolio Structure

1.5        

BMW Group Automobile Portfolio

1.6        

How Solutions Are Structured

1.7        

Platform Visualization Within the Product Portfolio

1.8        

The Product Management Life Cycle Model and Four Main Areas of Work

2.1        

Product Master Plan

3.1        

The Product Team Leader as Superhero

3.2        

Leadership Transformation Map

3.3        

The Cycle of Experience

4.1        

The Phases of Team Development

4.2        

Typical Cross-Functional Team Members

4.3         ...

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