Levitt, Theodore, 184

Liabilities, 117

   current, 118

   long-term, 118

Library

   personal, 48

   process, 656

   Product Management, 49

Life cycle, 135–136, 251, 560. See also Product Management Life Cycle Model

   in Business Case, 546–547

   cash flow curve, 543–544

   cross-functional team, 74, 83–85

   cure, 543–544

   graph, 136

   gross profit curve, 543–544, 545, 546

   in-market, 529, 543–547

   predetermining, 546–547

   product requirements and, 368–369

   recognizing future states, 378–381

   representations, 543–544

   revenue curve, 543–544, 545, 546

   tracking, 136

Limited availability (LA), 492

Logistics, 498

Look-out points, 379

Loyalty

   competition and, 592

   customer, 591–593

   satisfaction confused with, 591–592

    ...

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