Levitt, Theodore, 184
Liabilities, 117
current, 118
long-term, 118
Library
personal, 48
process, 656
Product Management, 49
Life cycle, 135–136, 251, 560. See also Product Management Life Cycle Model
in Business Case, 546–547
cash flow curve, 543–544
cross-functional team, 74, 83–85
cure, 543–544
graph, 136
gross profit curve, 543–544, 545, 546
predetermining, 546–547
product requirements and, 368–369
recognizing future states, 378–381
representations, 543–544
revenue curve, 543–544, 545, 546
tracking, 136
Limited availability (LA), 492
Logistics, 498
Look-out points, 379
Loyalty
competition and, 592
customer, 591–593
satisfaction confused with, 591–592
...
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