PREFACE
PERSPECTIVES
I wrote the first edition of The Product Manager’s Desk Reference in response to an overwhelming need for a unified collection of business practices—a body of knowledge for product managers and product leaders. Since its release, tens of thousands of people have turned to this book for practical “how-to” guidance and applicable tools. I must say that it’s incredibly gratifying when people send me pictures of the book with pages bent over, colorful stickers protruding from all angles, and other signs of daily usage!
The insights in this book are built around a core framework called the Product Management Life Cycle Model, which is designed to help Product Management professionals and others manage products holistically ...
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