CHAPTER1

INTRODUCTION TO PRODUCT MANAGEMENT

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

—TIM COOK

You would never take a trip without an itinerary or a map. Yet some people start their new jobs in product management without a clear idea of what they need to do in order to learn their responsibilities and adapt to the environment of their company. On the other hand, there are many people who take on new product management roles with some prior experience, either in product management or in other fields.

One of the things you’ll quickly learn is that you ...

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