CHAPTER10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS
Success is not final, failure is not fatal: it is the courage to continue that counts.
—WINSTON CHURCHILL
Whether you’ve launched a new product or released an enhancement or update, a high degree of business diligence is required to track its performance as it moves through the market. Post-launch product management (the management of current products in the market) requires a lot of thinking on your feet as you run the business of your product. In this part of the product’s life, you’re always on the go, and your mind must process a vast mix of data. From explicit market signals to implicit market cues, you cannot stop for a moment.
Think of it this way: if you were running a small ...
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