INTRODUCTION
WELCOME TO THE SECOND EDITION OF THE PRODUCT MANAGER’S SURVIVAL GUIDE
Early in my career, someone asked me why I liked being a product manager. I had to think for a minute, and then I replied: Because each day is different, I thrive on creating something out of nothing, and I love running a business. I also flourish when I know what’s going on across the company and who’s doing what with whom and why. I love learning from customers, and I marvel at the knowledge and experience of people who contribute to the creation of great products.
When I wrote the first edition of this book, I thought I’d provide a timeless view for aspiring product managers or those who were new to their jobs to create the passion that I think is so important. ...
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