10

CHAPTER

PRODUCT STRATEGY FORMULATION

Executive Summary

Image   All strategies for a product must answer three vital questions: How has the product performed thus far? What is its envisioned market position? What can be done to achieve that vision?

Image   When product managers can depict their long-range vision for their products, they fortify their own positions as central business figures and can more effectively bring together cross-functional teams.

   Integrating the cross-functional product team into the strategy formulation process produces more ...

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