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PRODUCT PLANNING AND PRIORITIZING IN THE DIGITAL WORLD

Innovation accelerates and compounds. Each point in front of you is bigger than anything that ever happened.

—MARC ANDREESSEN

When the first edition of this book was conceived, the world was a lot more analog than it is today. For many of you, the proliferation of connected “things” carries such common knowledge, it doesn’t really warrant special attention. For others, you’ve witnessed a world of products and solutions that have revolutionized how customers get things done in a highly connected world.

Digital transformation is a term used to describe a firm’s journey in meeting needs of customers in more creative ways. For this conversation, I’m wary of using terms to describe ...

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