15
CHAPTER
TO MARKET, TO MARKET: LAUNCHING AND RELEASING PRODUCTS
Executive Summary
Whether you’re launching a new product or releasing a minor update, going to market is one of the most visible and most important activities associated with the product’s business.
For a new product, the launch is not a one-time event. It is a series of activities carried out over a period of time, culminating in a final announcement to the market.
For ongoing ...
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