8

CHAPTER

FINDING MARKETS TO CONQUER BY UNDERSTANDING CUSTOMER NEEDS AND MARKET SEGMENTS

Executive Summary

Image   Product managers who can translate data-driven customer insights into solutions with compelling customer value propositions have a greater chance of winning in the market and delivering stellar returns to the business.

Image   Product managers need to keep up with shifting customer preferences so they can more appropriately evolve their product strategies.

   Understanding the benefits that customers value most can help you create the most potent ...

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