3
MODULE
THE START OF THE PRODUCT’S JOURNEY
Plans are only good intentions unless they immediately degenerate into hard work.
—PETER DRUCKER
INTRODUCTION TO MODULE 3
I have worked with many companies to analyze launch performance and to audit the success rates of business cases. I’ve also had my own share of product performance challenges during my tenure as a product manager and as a product team leader. Along the way, I’ve built up a repertoire of reasons why products might fail to perform in the market or miss their financial objectives. You can also find some of these insights among the vast amount of literature written about innovation, product management, and product development.
One of the most frequently cited root causes of these problems ...
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