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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage, First Edition by Ralph Jocham, Don McGreal

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FOREWORD

COMMUNICATION, INTENTIONALITY, AND FULFILLMENT

You may have something you want done. You may have a vision you want fulfilled (a new way for people to travel between two places); a product you want created (a water slide at a lake, or a quantum computer); an improvement that you want to make to something (customer service is quicker, more effective, friendlier). Regardless, you are a person who has the authority and resources to try to get what you want. But you find it very, very hard.

Your skill is visioning what you want. Your skill is not necessarily building what you want (even if you could, you don’t have time to do so).

You just have to tell someone what you want, fund and provision them adequately, and the result will be great ...

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