6 Measure Success

Scrum Teams need transparency to be able to work successfully in an empirical way. But what metrics should they collect and how should they use the metrics to improve their work results as well as their way of working?

In the first part of this chapter we will talk about strategic metrics that help the Product Owner optimize business value to realize the product vision. To find these measures, she needs a good understanding of what is valuable for the product’s customer, and how to measure their experience of value. There usually is no one single measure of value, and finding the right ones usually requires insight and experimentation.

The remainder of the chapter focuses on measures that a team can use to assess and improve ...

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