Appendix A A business intelligence glossary
This appendix defines the most important business intelligence and other technical terms used in this book.
Balanced scorecard: A strategic management system that connects activities to strategic goals and measures how much the activities contribute to achieving those goals. It provides a broader view of the business than merely looking at financial data. Devised by management theorists Robert Kaplan and David Norton.
BI Pathway: A business-centric approach to designing and implementing BI that explicitly connects BI program initiatives with the organization’s needs, readiness, strategic goals, and return on investment (however measured).
Business-centric: Methods that design return on investment into ...
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