In business, trust and authenticity are perhaps the most important currencies.
— Mats Lederhausen
When you decide to get into business, you begin swimming with the sharks. Therefore, every business decision, idea, innovation, and communication is based on staying alive in those infested waters. Except I don’t agree.
My version of doing good business looks less like bloody, shark-infested waters and more like a Finding Nemo movie, where all species come together, making for a magical, harmonious, colorful, fun experience, and always with a great lesson at the end. The lesson I have learned throughout my work as a publicity strategist and consultant to hundreds of entrepreneurial and corporate clients is this: We ...