Chapter 8~Positivity

How to nurture a positive attitude when all the statistics say you’re a dead man? You go to work.

— Patrick Swayze

It has been said that one of the most important personality characteristics of an entrepreneur is the understanding that failure is part of the game, and going to work anyway. Among some of the other commonly shared traits of successful businesspeople, labeled by Entrepreneur magazine as the “Seven Traits of Entrepreneurs,” are tenacity, the willingness to start from square one (without being compelled to jump off a bridge), passion, vision, self-belief, tolerance for ambiguity, and confidence.1 Quite lofty attributes, no doubt, especially all at once, but that’s the goal. How do we acquire these traits? What ...

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