Introduction

IN 2008, Google accomplished a rare feat among companies in any industry. Perched in Fortune magazine’s lofty ranks of the top five most admired companies in America, Google also ranked among the top five of the magazine’s best companies to work for. Millions of people around the world used Google’s search engine daily, and ad revenues streamed in at an astonishing rate. The company’s Mountain View, California, headquarters took on almost mythical status, tempting many business observers to assume that lavish perks led to employees’ outstanding performance.

Media accounts made the ten-year-old Internet powerhouse seem like an employees’ paradise, albeit one that relied on fabulous wealth. World-class chefs served up three free meals ...

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