Customers, clients and users
What is this about and why is it important?
Project teams usually do not deliver for their own benefit. There are exceptions, such as in a business start-up. The team doing the start-up project are often simultaneously the owners, workers, users and sponsors of the project. This is an exceptional situation. More commonly, especially in large organisations and businesses, project teams are formed of specialised delivery staff who undertake the project for other individuals and groups.
In project management there is the concept of stakeholders, who are people or groups, mostly external to the project, who can impact or be impacted by a project. Such stakeholders need to be considered and managed by project teams. ...